New Social Media Marketing course added in Library Lever Academy
The Library Lever Academy, a collection of professional development tutorials included for all members of Library Lever, is growing. We have added a course on Social Media marketing by Cordelia Anderson, author of author of the new book, Library Marketing and Communications: Strategies to Increase Relevance and Results, from ALA Editions.
The Library Lever Academy, powered by Niche Academy, is offered to all Library Lever libraries as a key benefit of membership! Our Library Lever Academy includes a suite of professional development tutorials designed to educate and support library staff on topics including secondary trauma stress, grant writing, conflict resolution, and more!
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All staff of member libraries have access to the courses in the Library Lever Academy - have a question about getting set up? Let us know.New Course Description: Social media provides an opportunity for libraries to engage with people outside of the four walls of the library. In this webinar, we’ll discuss how to shift from promotion, which is a one-way conversation, to engagement, which is a two-way conversation. We will discuss strategies such as content, analytics, active listening and social media as a customer service point. We will also discuss the pros and cons for centralized and decentralized management of social media, and how governance and policy can be balanced with creativity and flexibility.